Fashion & Style

Dear Denim Doctor,

I got my favorite pair of jeans three years ago in Stockholm, and I know I’ll never be able to find another pair just like them.  After several years of regular use, they are finally unwearable.  Last year I began riding my bike to work every day, and the friction caused a small hole to appear in the crotch of the jeans.  Needless to say, these pants are practically crotchless at this point.  Is there no hope for me?  Do I really have to say goodbye to my all-time favorite denim dream come true? 

Yours desperately, Beleaguered Blue Jeans Biker




Beleaguered Blue Jeans Biker,

Don’t despair– there is a cure for what ails your damaged dungarees, and the folks over at Denim Therapy are standing by ready to come to your rescue.  Simply fill out the denim therapy form on their website, send your jeans to Ohio for a brief rehabilitative period, and wait about two weeks until voila!– they return to you good as new.  Sound too good to be true?  It’s not.  Denim Therapy uses a unique reconstructive technique that places new cotton fibers into the existing denim fabric to replace the undesirable holes, recreating the original grain, color, and feel.  Your favorite jeans can now be yours forever.

And while we’re on the subject of TLC for denim, let me share some helpful hints about how to properly care for premium denim so that you may delay a visit to denim rehab for as long as possible.  Most denim experts agree that you should wash your jeans only when absolutely necessary to prevent the indigo dye from losing its natural shade.  This is especially true for jeans with a dry indigo wash– premature or frequent washing prevents the custom whiskering and creasing that would otherwise result from the dry indigo. 

If your jeans just need a slight freshening up, toss them in a dryer for 5 minutes (no more!) on low heat with some fabric softening sheets, or spritz them with some Febreeze.  If they must be laundered, turn them inside out and wash in cold water (handwashing is best).  Hang to dry, as heat can change the color of the indigo.  Last but not least, when you purchase a new pair of jeans that need to be hemmed, take them to a trusted tailor and ask to keep the original hem so that you don’t lose the styling of the jeans’ hemline. 

Sincerely, Denim Doctor

Where In The Hive: bookmark/210292

Who: jennybug was the first to add Denim Therapy to the Hive