To say that Miami was a surreal experience would be an understatement. I was invited not just as a bumbling amateur but as someone who supposedly has some knowledge, some insight and has a degree of professionalism… you’re thinking ‘Yeah right!’ aren’t you?
First off, being asked to take part in a conference to about 400 people (see pic to the left of the gallery crammed with people) was a daunting experience enough. So I probably got a lot of people bored listening to me blah on about the topic of whether blogs can be considered to be legitimate fashion media. Those of you who did attend hopefully got a rounded insight on the subject as I have expressed before, it’s not as simple as saying ‘Blogs will take over media!’. Let’s just say Susan Scafaldi, with her interesting and professional presentation about copyright in fashion and Ann Claes (working for Veronique Branquinho in marketing) and her talk on the business of a young label were far more exhilarating than me going ‘Um…so….blogs eh?’.
Then there was the four day masterclass which I taught together with graphic whiz Etienne Mineur; ‘Fashion Pizel’. With five students (could not have asked for a better class really!), we guided them into making a behind the scenes short video on the other masterclasses going on using Final Cut and Adobe After Effects. Etienne was the technical wizard whereas I hopefully offered some creative advice on the style/direction. Without being self indulgent, once they’re up online, I’d like to share a few. It did feel a little odd offering advice, giving suggestions and basically acting like some sort of voice of authority throughout the experience. Hopefully the students got something out of it (mainly the technical know-how of Final Cut… which can be a pain in the arse to use…).
As for the other masterclasses, I can only say that the difference between the teaching methods in the fashion schools of US and Europe were further heightened for me as I observed them, and it’s a subject that was touched upon last year in Texas. Students were eager to show their portfolios to the masterclass teaching collective to get some ‘outside US’ advice that seemed quite invaluable to them. Even I got to take an indepth look at some students’ work who wanted to get an opinion from me (for what reason, I haven’t a clue…). Talking with the students, they revealed that teachers at their American schools seemed to stifle their creativity and push them towards something of a more commercial nature. That is not to say, it’s as simple as commercial US vs. creative Europe. That would be too compact way of summarising it all but it was quite amazing to see how marked the differences are between fashion students there and the students here.
With organisations like the Arts of Fashion endeavouring to bring a taster course of European fashion schooling to the USA, who get the chance to learn from people like Tony Delcampe (director of La Cambre’s fashion dept.), Laurent Edmond (1st asstn. to Martin Margiela in the Artisanal line), the designers behind the label Own, Natalia Brilli (an accessories designer) and Hermann Fankhauser from the label Wendy and Jim, it’s no wonder the scale of the Arts of Fashion event grows each year. I also got to know students from the States who realised that their opportunities are not limited to graduating in their own country and staying there to find a job, and that their options are more fluid than that.
My bish-bosh-bash of a video about the masterclasses and the final show is nowhere near as professional as the ones my students made but anyway…to summarise…
Tags: fashion